Small Business Saturday: Shop Small and Local

Small Business Saturday and what's in it for everyone - consumers, small business owners, and AMEX.

If you are a small business owner then you've probably heard of "Small Business Saturday," a promotion started by American Express to help support small businesses. Their Facebook page declares "First there was Black Friday, then Cyber Monday. Now, there's the 2nd annual Small Business Saturday, the day people support small businesses. Pledge to Shop SmallSM on Nov 26th. If millions of Americans shop small, it will be huge."

Obviously Amex isn't doing this out of the kindness of their hearts. Since they receive a percentage of sales purchased using the Amex card, their efforts to drive up sales at local retailers also helps their bottom line. No offense to Amex but if you can, do try to pay with cash. The fees charged to business owners for accepting credit cards can be as high as 5% of sales. Regardless it's a great promotion for small businesses and an opportunity to be part of something BIG. It's basically free advertising... in addition to encouraging consumers to shop at small businesses there is also free advertising collateral that can be printed from their Facebook page. As an aside, there is also the opportunity to get $100 in free Facebook advertising if you sign up for the Amex Facebook App.  

So don't spend all of your holiday budget at big retailers on Black Friday. Save some for small local businesses on Saturday.  Remember, when you shop at a small, local retailer more money stays in your local economy, you spend less on gas, and you help your neighbors' businesses. Those who shop small with their Amex card will get a $25 credit on their Amex credit card statement, a nice little perk during the very expensive holiday season.


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Kate November 16, 2011 at 04:52 PM
Another smart post from Scott. Thank you for continuing to promote the value of local and small businesses, and getting the word out that shopping local makes a big difference to us all. Every little bit helps. The 3/50 Project has a few catchy phrases, but one that I like is "the locals love you more." So true. Altman's Home in Cutchogue will be open early on Small Business Saturday, and we do accept AmEx! We look forward to greeting our visitors then, as always.
Victoria Germaise November 16, 2011 at 06:35 PM
This is a terrific initiative! We should get creative with our gifting this year -- think "services" as well as "things." How about a haircut or styling from a local salon, a month of house-cleaning, a massage from the local day spa, a month of lawn mowing for next season, sailing lessons, babysitting, pet-sitting, car detailing, a week of breakfasts at the local diner...you get the idea!!! And an added bonus is that none of these gifts requires wrapping or shipping!!!
Scott E. Hunzinger, CPA November 16, 2011 at 06:51 PM
Thanks Kate! I think the Project 3/50 will be my next post. They're a great organization whose only purpose is to promote small businesses. PS - love the shop! Great idea, Victoria - perhaps a gift certificate to your favorite accountant (hahaha). All kidding aside, as I wrote in previous post, shopping local shouldn't be confined to brick-and-mortar shops and restaurants. It should also apply to all service-based businesses, too!
paula didonato November 17, 2011 at 12:48 PM
Thanks for the article. The Small Business Saturday Facebook page has lots of great perks. I'm creating a promotional video using their YouTube My Business Story app... The Giving Room is matching the Amex $25 Credit with another $25 for a savings of $50 on yoga lessons and clothing on Small Business Saturday!
Scott E. Hunzinger, CPA November 17, 2011 at 01:11 PM
That's great Paula. To be honest, I didn't even know that was one of the perks. Thanks for the comment...and be sure to share your YouTube video when it's done - would love to see it!


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