Pricing Your North Fork Real Estate Right is Essential:
Setting the sales price for your real estate is the most important factor to get it sold quickly and at a price you’re happy with.
Why is it so important?
- A high price can turn people away. Pricing doesn’t just influence how much money you’ll make off the sale of your real estate, it also
dictates whether buyers will even take the time to look at your home. Price your home too high and it could sit on the market for months until you lower your asking price. Identify your home’s true value in today’s market, and set the price slightly under that price if you want to sell your home as
quickly as possible. - Your home’s appeal drastically decreases after the first two to
three weeks of showings. The amount of traffic that a listing gets in
its first week is five to seven times higher than it gets in the following
weeks. Buyers are wary of a home that’s been on the market for a long time. They suspect that something’s wrong with it. - Buyers shop by price brackets. If your home is priced too high or too low, it can move your home into a different price bracket and exclude an entire set of potential buyers from even seeing that your home is for sale. Being in the wrong price bracket can reduce traffic to your listing by as much as 7%. Price brackets vary by market and by price. Our experienced agents will know the best price bracket for your real estate.
- There’s a lot of competition. With so many homes for sale, yours has to stand out as a great value immediately or buyers will move on.
- Dropping your listing price, make it count. If you need to lower your price, make it a reduction that counts. Small reductions may give buyers the idea that you might drop it again a month from now. Buyers will realize you’ve dropped the price. Many listing sites show how many times a price has been reduced and by how much.
Pricing your home right when it first hits the market is the key. Let us help you set the right price and position your home in the best price bracket to get it sold.
-Kristen Rishe, North Fork Real Estate Inc.
