Lenz Winery in Peconic has launched a new dining program across Long Island that offers diners a prix fixe menu that includes the producer’s wines paired to specific foods. The promotion will be offered at a variety of restaurants through the end of April and may be extended into New York City.
Dubbed “Lenz on Tour,” the program is modeled in part on the menus offered during restaurant-week promotions and is already available at a handful of restaurants on the North Fork and elsewhere in Nassau and Suffolk.
The promotion is being cross marketed by the restaurants and the winery. Members of the winery’s subscriber program, or wine club, receive a 10 percent discount on the prix-fixe menu price.
To be sure, wine dinners with specific dishes matched to a particular producer’s wines are neither new nor unusual, but they are generally scheduled for one specific evening. But no local winery, at least until now, has offered a sustained dining program.
The promotion was created by Lenz marketing director Dorothy-Dean Thomas as a way to offer the winery’s subscribers an extra perk. They will receive a 10 percent discount if they order the menu in a participating restaurant. She said subscribers also were asked to suggest restaurants to the winery that might offer the promotion. “It’s an opportunity for us to introduce our wines to restaurant that don’t carry our wines,” she said.
The Lenz program, began Jan.8 at , in Port Jefferson, where it will run there through Jan. 31. Diners are offered Lenz wines at $6 a glass and $20 a bottle. The wines are paired with the restaurant's prix-fixe menu, and Lenz subscribers get a 10 percent discount on the menu. The prix fixe is offered Sunday through Friday evenings and Saturday for those seated between 5 p.m. and 6 p.m.
“It’s doing well,” Michael McCaffery, general manager of the Fifth Season, said of the promotion. He said many customers, some unaware of it before entering the restaurant, have ordered the special menu. He said he decided to offer the promotion because he has known Lenz winemaker Eric Fry since the winemaker arrived on the North Fork more than 20 years ago.
The began offering a $65 per person Lenz menu on Jan. 21, continuing through Feb. 1 and again Mar. 4-13.
in Greenport, will offer the Lenz program Jan. 27-30 with a $65 per person menu. , Jamesport, will offer the menu at $52 a person Feb. 15-28.
, the tony hotel restaurant operated by long-time Hampton chef Todd Jacobs in Nassau County’s Long Beach, will offer a Lenz menu throughout February.
, in Mattituck, the , in Southold, and the , in Riverhead, also will participate, but dates have not been determined, according to winery spokesperson Mary Foster Morgan.
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